The Floret Coalition is an anti-racist collective of small businesses in the cannabis and cannabis-adjacent space supporting and funding equity-oriented actions via monthly donations and social campaigns. Together, our 100+ members raise funds and awareness for organizations prioritizing the needs of Black, Latin, and Indigenous communities.

The Floret Coalition

The Floret Coalition is an anti-racist collective of small businesses in the cannabis and cannabis-adjacent space supporting and funding equity-oriented actions via monthly donations and social campaigns. Together, our 100+ members raise funds and awareness for organizations prioritizing the needs of Black, Latine, and Indigenous communities.


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FAQ

What is the Floret Coalition?

We are a collective of cannabis and cannabis-related businesses who believe that we have a responsibility to give back to the communities harmed most by the war on drugs. Floret was formed in September 2020. Since 2020, Our 100+ members collectively donated $270k to organizations serving Black, Latine, and Indigenous communities.

Read more about our work in our 2020-21's annual report, here. 2021-22 annual report coming soon.

Why should my business join?

Many business owners want to participate in community support but aren’t sure where to start. The Coalition makes it easy for you to have a tangible, positive impact on communities in need. Participation is not only a way to support; it is also an opportunity to gain awareness and understanding of the vital work being done by Black, Latine, and Indigenous leaders.

How does it work?

The Coalition is hosted by the giving circle platform Grapevine, a simple, all-in-one resource for our members to make donations and connect with one another. Brands are welcome to join anytime, and we require a minimum six-month commitment. Upon sign-on, brands pledge to donate a consistent dollar amount each month, and then our team will help onboard you to the Grapevine platform (it’s easy, we promise!). Your donation amount will automatically be charged to a credit card on file with Grapevine at the beginning of each month. We will be supporting a new organization every month, and the Floret team will provide monthly graphics for spreading the word on social media.

How much do brands need to donate?

We understand that many businesses have slim margins, but we ask for a minimum $50/month commitment for six months. Our members typically donate between $50-$1000 per month; please choose a number that will be consistently comfortable for your budgets.

How are the organizations selected and vetted?

Organizations are primarily selected by our three-person advisory board. Potential donation recipients are researched by our board and admin team, who evaluate them based on leadership (must be a Black, Latine, or Indigenous-led org), transparent allocation of funds, focus on direct community services, and authentic connection to the people they are serving.

Why not just give money to cannabis organizations?

Cannabis touches many parts of life, and we acknowledge that for the cannabis industry to be beneficial, we have to consider the holistic needs and interests of the people we are serving. It’s not all about weed.

The harms of the war on drugs are pervasive in Black, Latin, and Indigenous communities; our focus is to support many needs that impact the health and happiness of these communities.

How does the donation process work?

All members will be onboarded to Grapevine, a giving circle platform. Each brand will keep a credit card on file within their Grapevine account, and each month, Grapevine will auto-charge their monthly donation amount, directing the funds to our featured organization of the month.

Will donations be tax deductible? Is Floret a non-profit?

The Floret Coalition is primarily a guiding voice; we are not a nonprofit nor do any donations filter through Broccoli. All organizations supported through the Grapevine platform are registered 501(c)3s, and Grapevine generates individual donation receipts (monthly and annually) for all members, which you can share with your accounting team. We recommend consulting your accountant or tax advisor for any questions re: deductibility.

Can I donate a percentage of my shop sales?

Your donation must be a fixed, direct donation to the organization of the month and may not be contingent on your product sales. (An example of what not to do: “As part of the Floret Coalition, 15% of our pipe sales will be donated this month.”).

What about social media campaigns?

Every month, the Floret Coalition team will provide social graphics that brands may post as a way to generate more awareness and donations for the featured organization of the month. Do not collect money on behalf of your audience; please encourage them to donate directly to the organizations.

Brands are not required to share a monthly Coalition campaign post, but they are strongly encouraged to do so. Amplifying the profiles of groups the Coalition supports will help to deepen the impacts of our efforts.

Can I talk about being part of the Coalition on my website or in my press releases?

Please do! We recommend you use the language from our site, and if you need help crafting some copy, please don’t hesitate to ask. Use the resources you have to spread the word about the Coalition, so that others can join us in this work. If members need a Floret logo mark, please inquire over email to the Floret team.

Ready to join Floret Coalition?

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Please read all FAQs. Still have questions? Email floret@broccolimag.com

Ready to join the Floret Coalition?

Join Now


Please read all FAQs. Still have questions? Email floret@broccolimag.com